TV Brand Positioning / Re-positioning

In crowded and competitive markets, it’s necessary to cut through, and for audiences to understand what you represent, and what you stand for.

Brand positioning starts from within, with everyone who works for your TV organisation understanding the core values and mission.

At Purely Media People, we help you define those values internally and articulate them externally.

It may be that your programme or channel needs to re-position itself. We offer a number of solutions to help you define your new audience strategy.

We have worked with ITN and the BBC on projects within this area.